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About Us
About Us

Our Advantage

SAS has the most comprehensive team-training program that can be delivered live or online, every day, complemented with custom documentation, custom videos and an interactive library of tools. Through our change management research, we know that changing your operational system is the second riskiest change an organization can go through. Our managed adoption practices and tools mitigate that risk.

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Our Mission

We help a wide range of professional associations achieve their missions, create value for their stakeholders, and advance their industries. As YourMembership's preferred adoption partner, Starkweather knows how to drive adoption success. We help you manage training, strategy and on-boarding to reduce disruption and risk. We know how to fit training into busy schedules and keep momentum strong, even when teams are busy. SAS is focused on your ROI: We want you to get the most out of YM.



Melinda Starkweather and Joe Plasterer have been partners since they met in 1986.

Jump ahead to 2006. We introduced some of our state-capitol colleagues to YourMembership. Bill Stover, co-founder of YourMembership, created his first sales spif and partnership program because we brought the fledgling YM deals from God’s country, Madison, Wisconsin. Since then, we’ve been recognized as YourMembership’s Preferred Adoption Partner. And we’ve built a great team because of those relationships.

It’s now 2019 and we’re over 10 strong, with creative wonderful grown-ups in St. Petersburg, FL, Boston, Chicago and Madison who get the job done. We’ve worked with hundreds of associations from east Africa, the UK, across the US, to Australia and New Zealand. We’ve met some wonderful people, contributed to their success and learned a lot in the process.

For example, we are taking what we’ve learned about the risk that project teams bring to technology adoptions and are rolling it into our new product offering, Cirrus Change, Change Management tools, to support SaaS adoptions. We are constantly learning and seeking new ways to do better for our clients and their members, while we provide as good a life as we can for our team, ourselves and our families, grateful for everyone we’ve met and all the experiences we've gained along the way.

So reach out when you get a chance, say ‘Hi!’ and let’s figure out together how we can leave this place better than we found it. Oh, and let’s have some fun along the way.

Joe Plasterer & Melinda Starkweather
Starkweather Association Services LLC


Our Team

CMP, Principal
Director of Customer Success
Technical Account Manager
Lead Design Consultant
Technical Account Manager
Instructional Designer
Director of Strategic Services

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Implementation Services

Starkweather Whitepaper - PDF download

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Discovery Roadmap

Starkweather Services - PDF Download

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